Struggling with Practice Optimization
A majority of financial advisors are in-tune with the movements of the market and have an unassailable understanding of the financial products that provide protection to millions of families. These advisors are bright, dedicated, insightful and caring.
Too often, these skills do not reach the intended client due primarily to inadequate preparation, flawed planning, inconsistent execution and a lack of accountability.
Like doctors, who make horrible patients, advisors struggle with their personal business planning.
Developing a Profitable, Executable and Manageable Practice
Understanding the technical aspects of financial planning is the underpinning of any successful practice, but it remains just that: the underpinning. When asked about top priorities for their practice, advisors consistently mention two main concerns:
- Expanding their practice so that they reach more potential clients
- Remaining engaged with their current client base to solidify retention
When pressed to produce an attack plan to make these priorities possible, most grow silent. It is not through a lack of will or laziness. Too often, they “shoot from the hip” or “trust their instincts” to make it work. Why? They have never been shown effective Practice Optimization.
Committing to Success
Wanting to be successful does not make one successful. Adopting a clearly defined process that produces measurable results requires one thing: commitment.
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” – Pele
The Oculo Advisory Group Approach
Advisors will quickly see that the Oculo Advisory Group approach is profoundly different. Rather than force advisors into cookie-cut, historically unsuccessful programs, we LISTEN to the advisor and leverage years of hands-on experience to revamp practices based on seven critical areas:
- Vision
- Goals
- Roles and Responsibilities
- Communication
- Marketing
- Financials
- Accountability
Because each Oculo Advisory Group client has his or her own unique set of challenges, each program is customized based on the predominant needs uncovered during the initial ANALYSIS session. Following this session, priorities are discussed, timelines are established and expectations are set.
Our ultimate goal is to foster an environment where advisors become both more efficient AND more profitable.